Event security is always primarily about protecting people, and security for CES is not any different. But as it introduces a great deal new tech, often as shiny new things that represent vast amounts of dollars in sales and share prices, security at CES can also be very much about asset protection.
Event security takeaway: Event planners and CSOs would like to make sure that security providers can offer robust proof of how they will protect highly valuable physical assets. From build-approximately tear-down – and everywhere in the middle. Maintaining an amiable and open guest experience, while simultaneously protecting against from simple theft to sophisticated industrial espionage, is a challenge for people working in event security. At CES, the process is that larger.
As is famous, most theft is internal. We don’t know how many flat screen TVs we’ve pulled out of dumpsters over the years, but it’s greater than a few. There are plenty of men and women working internally at this type of massive show, and it’s impossible for corporate event security teams to keep close track of every one of them. Protecting assets entails working closely with logistics providers, venue security managers and staff, unions (remember, Vegas is really a union town) and other stakeholders to make sure systems are established to deter and discover “accidentally dumped electronic devices” and more.
The build-in started immediately after New Year’s Day and lasted an extremely intensive week. The next CES will probably have near to 250,000 participants and can cover at least two along with a half million square feet (232,000 m^3) of exhibition space. Even during Las Vegas, which holds over 20,000 conventions per year, CES is a big deal. In reality, it’s the biggest deal in a town that’s used to some very big deals, plus it creates significant logistical challenges for everybody.
Event security takeaway: You snooze you lose. Need for event security company is high, and there are supply issues for practically everything corporations will need. For instance, the Vegas Convention and World Trade Center, the primary venue, hires over 350 security officers locally all itself, only for CES. Get organized and book resources early – or you’ll be put aside with second-tier solutions.
But event planners and security teams must also really sharpen their scheduling skills to attain success. Build-in and build-out periods are hyper-busy, too, with thousands of people moving around an incredible number of dollars’ amount of new tech. Meticulous planning and execution are necessary to ensure end-to-end security.
A year ago a lot more than 7,000 print, on the internet and broadcast professionals attended CES. They generated nearly 60,000 media mentions worldwide in intense competition to be the first to break a story and provide tkijkj audiences using the latest tech news. Many of the coverage is immediate: journalists equipped with everything from iPhones to onsite studios are ready to capture what’s new and interesting, and upload it to the net within a few minutes.
Event security takeaway: We’ve seen people do all sorts of things at CES. One moment a guy is trying to pocket a thousand-dollar gadget; the next moment someone is staging a spontaneous, one-man demonstration designed to highlight grievances against a brand or CEO.
Thanks for visiting the front side page. Are you prepared to visit viral with everything else you do as security professionals, from greeting guests to taking care of critical incidents? How security personnel react to these occurrences is important not only to the protection of individuals and assets, but additionally to corporate reputations. Event security teams need to approach CES in the same way they could work a live broadcast show, because that’s what it is. Should they don’t plan ahead and train how they will defuse eye-catching disturbances, they might become news, too.